BLOG: Is there life after Uber?
“We can make a difference, together.” Yeah, right!? Those promising words have turned into a hollow statement, a cheap marketing slogan. Today, it seems like almost every company with high PR expectations is playing the environmental card, praising collectivity, collaboration, and so on and so forth.
But how do these magic words translate into real life? Most companies do what they have always done: they seek to maximize profits and market share, at the expense of their competitors.
WRONG! Collectivity and collaboration are not just catchy marketing bling, they are key values in CityDepot’s business model. CEO Marc Schepers: “Our unique online platform allows all carriers and logistics service providers to connect and really “make a difference, together!” We are not a competitor, we are a connector.” CityDepot is not about to re-invent the cap that bolts the Coke bottle. Nor the Coke bottle. Or Coke. Schepers: “What we do, is we link the best soft drink to the most beautiful bottle and the most secure cap.”
While we’re at it: also bpost, CityDepot’s main shareholder, are following that same pursuit. In fact, bpost’s participation and acquisition policy aims at connecting specialists in (niche) distribution and logistics markets, hoping to become stronger together.
Innovation traditionally involves products and services. Leading pioneers such as Tesla and Uber have broadened the horizon, by innovating processes and ideas. CityDepot aspires to take innovation even one step further, focusing not on products, services, markets, or processes, but on social and societal changes, both financially and environmental. Hello, this is your wake-up call: the economy is not changing, the world is changing.
So, you wonder, is there life after Uber? You bet there is, the future has only just begun …